Drip Marketing Write For Us

Drip marketing is a communication strategy consisting of sending, or “capturing,” a series of ready-made messages aimed at current and existing customers  over a specific period. These messages often take the form of email marketing, but other mediums can also be used. Although, Drip marketing differs from database marketing in two ways: (1) Message delivery times are predetermined. (2) Messages are classified that correspond to the specific behavior or condition of the recipient. This is also usually done automatically

Media

Email. The most common form of drip marketing is email marketing because of the small cost of sending many messages over time. But, Email drip marketing is often used with a  (web) form in autoresponders.

Direct mail. Although direct mail software is more expensive, it was designed to allow droplet marketing techniques to be used with standard mailings. This technology is based on digital printing, where cost and variable data justify small inputs that can be combined to personalize each drip message.

Social media. The principles of drip marketing have been applied to many social media marketing tools to schedule various updates.

 Lead Generation

Also, Drip marketing can remain used depending on the lead generation and qualification process. Specifically, drip marketing is an automated follow-up method that enhances or replaces face-to-face contact tracing for potential customers. Invented by Bill Persteiner and Jim Cecil in 1992, also known as Blueprints, it was first introduced in a software called WinSales.

Likewise, New leads, often called autoresponders, remain automatically signed up for a drip marketing campaign with messages related to the call-to-action that the information originated from. This remain also called lead nurturing.

Although, Benefits include automation, efficiency, and the constant ability to respond immediately. Innovative ecommerce websites have incorporated this form of drip campaigns with unpurchased carts. Continuation messaging includes content that the buyer chose not to purchase and still includes direct response activity.

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