Email Marketing Write For Us
Email is one of the oldest forms of digital communication but it’s also one of the most effective digital marketing strategies. There are newer communication methods with your audience and customers, like social media and live chat. However, email is the king of marketing channels, with a user base of over 4.5 billion people.
Additionally, email marketing has an ROI of $36 for every dollar spent, meaning it deserves a place in every marketer’s toolbox. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Is Email Marketing Outdated?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
Data shows that most people are on email, which increases yearly.
The Fundamentals of Email Marketing
Let’s cover the fundamentals before diving into your strategies to build and leverage email marketing. These tips will help you maximize your email marketing campaign, which we’ll dive into next.
Stay Human: Email marketing is popular which also means it is competitive. Use email to speak directly to your users, use their names, and let them see the human side of your brand.
Use Engaging Titles, But Don’t Bait And Switch: Using engaging subject titles is crucial to increasing email open rates, but keep them on topic and non-spammy. If users feel duped, they’re likely to unsubscribe or mark your message as spam, which impacts deliverability.
Keep Messages Short: Most emails remain read on a mobile device, so keep your copy concise and to the point. Direct users to a blog post or landing page if you need to share information.
Include CTAs at the Top and Bottom: On landing pages, CTAs remain always included above the fold use the same strategy with email by having strong CTAs after the first paragraph and again at the end. Ask Permission and Deliver On Your Promises: Never buy email lists that is illegal in most cases and won’t deliver ROI. If you offer a deal or great content, deliver high-quality content or offers.
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